Monday, September 26, 2005

Wine In A Can... Great Idea or Tin Pan Ally?

South Africa's wine drinkers will soon have the choice of drinking their favourite wines out of a can for the first time, as Australian group Barokes introduces its patented can wine packaging technology to the country.

Barokes is hoping the alternative packaging of cans will add more appeal to wine drinking for those in the younger generation who generally prefer canned ready-to-drink beverages, the company said on Friday.

The unique wine packaging Vinsafe technology invented by Australians Greg Stokes and winemaker Steve Barics in 1996, when they started Barokes, has been designed to deliver premium quality wine with stability and longevity.

Wine-in-a-Can is already available in Belgium, Germany, the Netherlands, Spain, Portugal, Denmark, Singapore, Canada, New Zealand, Taiwan, Hong Kong, Japan and soon in the US, with plans to launch in China, Korea, and the Philippines later in 2005.

I have to admit, I was a little skeptical about the screw-top instead of a cork, but after being on vacation with no corkscrew around, that screw-top came in handy.

For more on this story check out this link.


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